B2B Sales Consulting Website

Iryna Avrutova needed a professional personal brand website that clearly communicates her B2B sales consulting services to SaaS founders and PE-backed companies. As a web design and development studio, our task was to design a site to explain a complicated service in a straight forward manner, gain trust through demonstration and turn the right visitors into qualified leads.

We have created and built a web site that clarifies easily what fractional revenue leadership is and the way the engagement is executed and what the client can expect. The site targets decision-makers engaged in six-figure deals of enterprises, and it is communicated with clarity, well-organized content, and UX oriented on conversion.

The majority of consulting websites appear to be generic. They are based on empty promises, excessive copy and service descriptions. This causes friction to SaaS founders and PE backed companies; they do not know how the consultant does his job, what the engagement would look like and whether the service would suit their case.

The task was to create a conversion-focused website with a simple design that will make Iryna an expert in complex enterprise B2B sales, rather than a coach in sales in general. The site had to assist visitors to self-qualify, know the engagement model, and get a feeling of confidence in contacting them.

We planned the one-page experience of a web site with a high informational hierarchy and user path. The hero section touches right upon the very issue of pain: founders directly participate in each deal.

The page describes the value proposition stepwise in well-organized parts. Four types of engagement, including advisory, project-based transformations, fractional leadership, and workshops were introduced in a format that is convenient to scan and read.

In order to create credibility, we emphasized specific outcomes rather than general case studies. Deal sizes of between 180K and 450K, shortening sales cycles, down to eight weeks and teams becoming independent within 90 days. These figures are displayed both graphically and in a contextual manner to build trust.

There is a specific target audience section that gives a clear idea as to who the service is aimed at: B2B SaaS founders, PE backed tech companies, and teams that are selling enterprise solutions. This user experience choice gives the visitors the option of self-qualifying before establishing contact.

The flow of contacts is deliberately minimal. No complicated shapes and superfluous actions. The visitors can easily make a call or explain their circumstances and the friction is minimized, quality of the lead is enhanced.

The last site categorically makes Iryna a professional in enterprises B2B sales. The visitors get to know instantly what fractional revenue leadership is, how it operates, and what results to expect.

The trust is created by the combination of a clear structure, the high quality of UX writing, and the real proof numbers without overwhelming the user. Consequently, the inbound inquiries become better qualified, the conversation commences at a higher level and the sales process is more effective to both sides.